Ofcom has agreed that BBC Scotland can halve its news output on the BBC Scotland tv channel.
Some factoids from the Ofcom documentation:
Overall viewing to the BBC Scotland channel has been declining. e.g. The average number of people who watch the channel each week has fallen by 14% since 2019, to 710,000 in 2023 (14.4% of the population in Scotland).
Viewing of news content on the BBC Scotland channel has also fallen. Audience numbers were relatively stable for three years following its launch in 2019 (average adult weekly reach of 27% 2019-2021), this subsequently dropped and in 2023 the average stood at 21%, a decline of 6 percentage points.
Our own analysis of viewing data shows that the average audience to The Nine, the channel’s flagship news programme, has fallen year on year since 2020, from an average of 17,000 viewers in 2020 to 10,000 in 2023. Research conducted by the BBC which asked audiences their opinions on The Nine, indicated that some viewers felt that the programme wasn’t focussed enough on Scottish news.
Menbe cheaper to send each of Scotland's 10K "The Nine" viewers a copy on VHS rather than transmitting it 😀
ReplyDelete