Ahead of the (perfect ?) curve, the BBC's Chief Customer Officer Kerris Bright is combining podcast with conference session at the Festival of Marketing in October, demonstrating how she's changed a 'legacy organisation'...
"The BBC is one of Britain’s best-known brands. Its channels and content revered by many for years. But in an age where people enjoy a huge choice of channels, and myriad means to watch, legacy will only get you so far.
Join the BBC’s chief customer officer Kerris Bright in conversation with Jon Evans, the host of the world’s biggest marketing podcast, Uncensored CMO, for this special live recording of the show. Bright will detail what she is doing to get the BBC thinking customer-first to build more value into its product and proposition, and its objective to be a more personal, less public service.
What you can expect to learn:
How to put customer first thinking into action"
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