The second wave of John Birt's BBC revolution was the rush to digital; the first wave - 'production modernisation' had seen nearly 10,000 jobs shed, and producting support 'professionalised'. Before that, the technology side of the BBC had an 'army' feel to it. Engineers were climbing transmitters for maintenance, floors were full of copper wiring, and concrete was the favoured building-material.
At the start of the second wave, Birt visited the West Coast, saw the light, and started holding evening parties for digital 'movers and shakers' in the Council Chamber, where sushi and pizza was ordered and delivered in real time ! It seemed obvious from that point that the BBC should acquire some American talent to help drive through these changes. Birt tried wooing Craig Fields, a founding director of Perot Systems and Network Solutions, an internet technology company - he turned down Director of Technology, agreed to come as a two-day-a-week adviser, but did not stay long.
Towards the end of Birt's tenure, Mark Frost, with AOL in his cv, came over to kick start the wider BBC online operation. By that time, BBC News Online had quietly roared ahead without US influence, and, when Greg Dyke arrived, was given custody of BBC Sport Online as a reward. Frost left after a year.
Under DG Mark Thompson, the BBC imported Erik Huggers from Microsoft (though he turned out to be Dutch). Among those who claim to be the key driver of iPlayer, Erik probably has a good case. Then followed Ralph Rivera, with a pedigree in games at AOL.
Now we have the man from Google arriving. Does he have a platforms strategy already in place ? And who will help him deliver it ?