Here's one cultural change I'd like from new BBC Director General Matt Brittin. Ease off on the marketing-by-numbers. Nearly every BBC1 junction features one 'branding' piece, one generic iPlayer 'awareness' piece and an old fashioned 'trail'. The messaging is mixed; we proudly make programmes around the UK; we're very grateful to those of you who pay the licence fee; we are the 'home' of .... (fill in as necessary). Government information films might be less repetitive. Add to this, trails masquerading as news on the 6.00pm bulletin, and The One Show, often 75% trails, at least half for BBC product.
The emerging truth is that viewers are finding their own way to good content through the recommendations of family, friends and work colleagues, in the way we used to discuss books to read and films to see. The first episode of "Small Prophets", over the first seven days in mid-February, reached 4.4m viewers; it has added 2.2m viewers over the following three weeks. "The Other Bennet Sister" started off at 4.7m over its first seven days. I'll predict it'll add 2m over three weeks.