Tricky things, numbers. In the 100th anniversary BBC accounts for 2021/22, we noted that DG Lord Hall had missed his 500m weekly reach target for BBC content outside the UK.
The outcome for the year was put at 492m. When you stripped out audiences that came to BBC Studios content, the total average weekly audience for BBC News content internationally was 458m.
BBC World News was hitting 130m a week.
Spin forward (I mean spin), and today we have "I am immensely proud of what our international teams have delivered over the past year, and the outstanding journalism they have produced for audiences around the world" from soon-to-step up BBC Global Director Jonathan Munro.
So, for 2024, the big weekly reach figure is 450m, down 42m on 2021/22. Stripping out BBC Studios content, the News figure is 414m. Down 44m on the 2021/22 figure.
We're told the new figure for the World Service in English is 84m, up 3m on last year. But down on the 92.5m produced in 2021/22.
Internally, staff have been told "The BBC [merged] News Channel has had a successful first year with 112m people viewing programmes weekly outside of the UK. The channel remains the BBC’s single biggest platform for international reach." A reminder - prior to the merger, in 2021/22, its weekly average audience was put at 130m.
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