Impactful

The BBC recruitment team seem to be convinced a chatty style helps attract applicants. But they can't stop themselves writing long sentences largely devoid of meaning.  Here's a chunk from an ad for an 'Interim Programme Manager'. 

We’re creating a new squad to tackle, embed and empower our people to transform and supercharge the BBC to fulfil our essential public service function and continue to inform, educate and entertain our vast audiences and welcome and entice some more. 

We believe that focussing on this will ultimately enable our mission on the wider BBC value of providing best in class experience to our users/audiences which we achieve by building that one to one relationship with our users solidifying our place, in the heart of our users, as the number 1 trusted source for information, education and entertainment.

We’re building our BBC product team with impactful and great leaders to ensure we have strong leadership who would be able to empower product teams and further foster a great product culture.

Together, these three sentences are off the Flesch-Kincaid Grade Level, at 20.7.  A score of 11 to 18 means  "The text is for skilled readers. For example, an academic paper."  They're also off the Gunning Fog Index, at 23.9.  Gunning gives a score of 17 as "readable by a college graduate".  The Flesch Reading Ease score is 24.3, on a scale of 0-100, with 60 as the recommended target.