Saturday, August 5, 2023

Scrollergeddon

 After the best part of two years in 'beta', BBC News' digital thought leaders would have been hoping for a warmer social media reception for their revamped app than is currently running on Twitter/X. 

There is a short online survey ("Please give the updated app experience a score from 1 to 5, where 1 is the lowest and 5 is the highest"); I'm guessing they may not share the responses. The problem is a move from tabs and scrolling, to total scrolling. And less opportunity to move through stories in a 'section' without going 'in' and 'out' of topics. 

I've never expressed 'preferences', so I believe I'm getting their default. So I first scroll through a mixture of a dozen or so headlines - 5 main stories with a large picture, 5 next best stories with a small picture, and four text only headlines.  Then comes 'News from London', 4 headlines with small pictures; and default weather in "W1W".   Seven headlines for "Features & Analysis" is the next section, then "Today's videos". 

There's no data to support the 'today-ness' of the videos. On the website, I learnt that the current (0830 BST) video about Nigerian migrants making it to Brazil is two days old; the 'learning' Atlantic orcas is three days old; the advice from Lora Jones about coping with mortgage problems is two days old; the most recent, of a rat snake on the pitch at a cricket match in Sri Lanka, is from yesterday.

Carry on scrolling. Next are headlines with small pictures for 6 'most read' stories. Then links to "Watch/Listen" to BBC News and Radio 5Live; a 'Cost of Living' section; six small links to 'Topics In The News'; a UK headline section; a World headline section; 2 business headlines; 2 politics headlines; 2 culture headlines; 2 technology headlines; 2 science and environment headlines; 2 health headlines; 2 'family & education' headlines; and 2 sport headlines. 

Unless you 'personalise', that's a lot of scrolling to get to special interests. 

1 comment:

  1. Not only that, but at least a couple of times a day, I get tip-offs on my mobile ages after I've read the stuff on the BBC website anyway.

    ReplyDelete

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