For those assuming that the days of yoof watching linear tv live are over, an average of 9m watched last night's launch episode of I'm A Celebrity Get Me Out Of Here, up from the 8m of last year, though not quite matching the last Oz series, in 2019, which started with 10.6m.
Last night's share was 52.6%, compared with last year's 46%. 80% of all 16-34 year-olds watching any tv during the showtime were tuned to ITV1.
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