Scotland

The Scotland story from the Ofcom Media Nations report 2021

The average audience share of BBC One Scotland’s early evening news bulletin, Reporting Scotland, was 31.1%, up from 27.7% in 2019. The average audience share of viewing of STV News at Six was higher still, at 34.8%, up from 30.2% in 2019. 

The average audience share of the national BBC News at Six in Scotland was 27%, below the UK average of 32.2%. The average audience share of the UK-wide ITV Evening News was 26.9%, higher than the UK average of 21.5%.

BBC Scotland comes 6th in the Ofcom survey of most-used news sources, behind BBC1, STV, Facebook, the BBC Website and Twitter.