Wales

From Ofcom's Media Nations report 2021

The reach of Welsh language broadcaster S4C in Wales decreased in 2020, with an average of
293,000 viewers in Wales watching S4C on television for at least three consecutive minutes in a
typical week. This is a 4.3% decrease on 2019.

Across the UK, however, the channel’s reach increased by 2% across the UK as a whole, with just
over half a million viewers tuning into S4C in a typical week. 

The average audience share of BBC One’s evening news bulletin, Wales Today, was 33.2%, up from 25.5% in 2019. Meanwhile, the average audience share of viewing of ITV’s Wales at Six was 23.4%, up from 21.7% in 2019. 

Meanwhile the News 'from London' was also doing well in Wales: The BBC News at Six, gained an average audience share of 33.9%, higher than in any other UK nation. In contrast, the average audience share of the ITV Evening News in Wales was lower than the UK average in 2020, at 20.4%.

In Ofcom's survey of radio habits, only 7% said they had listened to Radio Wales or Radio Cymru in the previous week.