From Ofcom's Media Nations Report 2021
"Before the first national lockdown in 2020, there were increases in listening to podcasts across all demographics. But almost two-fifths of weekly podcast listeners (38%) had been listening while travelling or at the gym – activities which were abruptly halted in March. The pandemic appears to have also had an impact on those new to podcast listening; the previous increase in numbers of early adopters has slowed in 2021."
So 15% of adults were listening to podcasts on a weekly basis in Q1 2021 – only one percentage point higher than in early 2020. BBC Sounds can't seem to help skewing old; it reaches 65% of the over 55s who say they listen online.
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