An American view of the BBC

Can someone tell me why the BBC Board, led by the hugely ethical Sir David Clementi, don't simply instruct Tim Davie and BBC Studios to take the title 'BBC' away from BBC America ?  Today's schedule...

11:00AM
Colombiana (2011)
A young woman, after witnessing her parents' murder as a child in Bogota, grows up to be a stone-cold assassin.
1:30PM
The Shawshank Redemption (1994)
Two imprisoned men bond over a number of years, finding solace and eventual redemption through acts of common decency.
4:30PM
The Da Vinci Code (2006)
A murder inside the Louvre and clues in Da Vinci paintings lead to the discovery of a religious mystery protected by a secret society for two thousand years -- which could shake the foundations of Christianity.
8:00PM
The Shawshank Redemption (1994)
Two imprisoned men bond over a number of years, finding solace and eventual redemption through acts of common decency.
11:00PM
The Da Vinci Code (2006)
A murder inside the Louvre and clues in Da Vinci paintings lead to the discovery of a religious mystery protected by a secret society for two thousand years -- which could shake the foundations of Christianity.