Aspirational

I think you can get the direction of travel from this Tweet. Its creation, delivery, and ultimate financial approval lives within some Vast Marketing Plan with Deliverables and Full Cost-Benefit Analysis, Monitored at The Highest Level.

What's the best song for a hangover?

— BBC Sounds (@BBCSounds) April 14, 2019

Remember, Sounds has a Digital Marketing Manager and at least one Social Media Producer, briefed to "design and implement forward-thinking, digital-first and ROI-driven strategies and plans in partnership with key stakeholders across Marketing and Audiences, Product, Editorial, UX, Communications, Business Development in order to reach new audiences."