Sunday, May 27, 2018

Biggest ?

BBC Director of Radio & Music Bob Shennan will have square eyes this morning....glued for hours yesterday to The Biggest Weekend, interspersed with 90-odd uncomfortable minutes with BT Sport 2, watching Liverpool being beaten by Real Madrid.

BT Sport finally got some payback for their Champions League investment. An average of 4.33m (23.3% share) found their way to the channel. It was also free to watch on YouTube. Meanwhile, Graham Norton brought Ed Sheeran's Swansea performance to BBC1 (with snippets of George Ezra) to an audience of 2.86m (17.3%).

The economics of the Biggest Weekend might be entertaining. Overhead cameras skimming the Friday audience at Scone Palace, Perth found more grass than spectators. Tickets, at £22.50, were initially only available to those with a Perth & Kinross postcode, then went on general sale.

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