Saturday, May 26, 2018

Acceptable in the 80s

Along with the Jo and Simon Show, Radio 2 has some new jingles, clearly aimed at dealing with the Director Radio & Music's view that audiences aged 35-55 for the station are 'flatlining'.  To help you with the maths, a current 55-year-old would have been 18 in 1980.

The energetic chorus work harks back to Radio 1 jingles of the 1980s, supplied by JAM, based in Dallas, Texas. Here's a song from Jam, lifting the lid on their rather repetitive work, singing the themes again and again, modified for hundreds of US stations.

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