Saturday, September 9, 2017

Success measures

Here's one of those Twitter postcards that the BBC currently loves...


The "doubling" compares reach of BBC3 amongst 16-34s across the three months April, May June, in 2016, and 2017.

Apr-June 2016: 3.5%
Apr-Jun 2017: 8.2%

The linear BBC3 broadcast channel sailed along at around 20% weekly reach of the total population, In the final quarter before closure, BARB calculated that 41.5m had tried BBC3 for a least 15 minutes over the three months.

1 comment:

  1. Reach among 16-34 down by 63%
    https://www.broadcastnow.co.uk/bbc3-reach-plummets/5120161.article

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