Trial and error

Something has gone wrong with learning at Radio 1. As they were being pursued by the Radio Centre over Coldplay promotion for the Viva La Vida tour and album ("Radio 1 Presents Coldplay" was the title of a special website,which had links to ticket agencies) they got into bed with U2, and the complaint re-doubled. In the end, the marketing team took the rap for the logo "U2=BBC".

July 15th last year was Harry Potter Day on Radio 1, coinciding with the UK release of The Half-Blood Prince. Radio 1 executives will presumably (again) seek solace in the fact that the Radio Centre's complaint was only partially upheld, but there's a pained note in the BBC Trust's full report. Why, given previous form, didn't the producers run this one past the BBC's own editorial policy team, who might have given them some useful advice about prominence and its meaning.