Glossy

Over the years, the BBC's hunger for clicks has led to competition with websites that come from a newspaper heritage. It's a sort of magazinefication, paid for by the licence-fee.  So, inside 'News', we have 'Culture' morphing into more prurient 'human interest' stories and a vehicle plugging BBC tv programmes (Current lead "Heartbreak, headless dummies and 'eggy' Shakespeare: Celebrity Traitors fight to the death", second lead "Cat Burns' new album shows a softer side to the Traitors star", two days ago "How would you fare at a Traitors round table? Take our quiz to find out"). 

Now the mini-brand "In Depth" has caught it: earlier this month we had "'I have a sweating problem': What Alan Carr's Traitors admission tells us about how social taboos changed". Today, we're offered "Martha Kearney: I'm worried about Britain’s wildflowers - so I planted a meadow".