The Black Farmer, Wilfred Emmanuel Jones, has just opened his second 'farm shop', at the front of the old Stage VI of BBC Television Centre.
Wilfred has broadcasting history; having set his heart on a media job from his base in Small Heath, he wrote to all the producers named in the Radio Times, and Jock Gallagher, based in Birmingham, gave him a three month contract as a runner/researcher. He got to do a report for Radio 4 in 1985 on a mixed race wedding; he researched for an edition of Everyman on BBC1, and parlayed the experience into a job as a film director on Food and Drink, run by Peter Bazalgette. After 15 years, he set up a food marketing business, and that eventually made him enough to set up a working farm in Devon, where he developed The Black Farmer brand.
Along the way he's been on Radio 4 chat shows, had slots on Countryfile, and nursed, unsuccessfully, the Chippenham constituency for the Tories.
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