A small but significant change in culture on the Today programme at the start of 2025. As well as verbal trails for Radio 3 Unwind, from around 8.30am, presenters are obliged to suggest listeners try the Petroc Trelawny's Breakfast Show on Radio 3, 'from 9 o'clock'.
Last century, Radio 4 Controllers felt their most important shows were at 9am, with big beasts like Start The Week, Tuesday Call, Midweek (with Russell Harty), Desert Island Discs. The Radio 4 Controllers 'owned' the shows and the means of production, whereas Today was very much in joint custody with the News & Current Affairs. 'Inheritance' was the schedule strategy; each programme aimed to retain as much of the big breakfast audience as they could; nothing should be done to put moving that dial in listeners' minds.
Now the swooping tones of Webb and Dymond are urging us in a range of directions at 9am; why not get on with that Today podcast ? Switch to what's left of Petroc ? Try the audio of the Sounds-construct "Live News", bringing you the BBC News channel in words only ?
Maybe there's a reader from BBC Audiences who can explain what's occurring ?
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