The Festival of Marketing has just announced its line-up for October 3rd, at The Brewery near the Barbican, and there's a rare outing for Kerris Bright, the BBC's Chief Customer Officer.
"And, at a time when the UK’s national broadcaster is about to enter its second century, BBC chief customer officer Kerris Bright will look at the future of the institution. With legacy only taking it so far in an increasingly crowded and fractured landscape, how will the BBC adapt to provide a more personal, less public service?"
However, the blurb for this session may need further work...
"The architects behind the marketing success of TV dance show Strictly Come Dancing will be joined by on-screen ambassador Anton Du Beke to explain how, over 20 years, the programme has become a staple of family entertainment"
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