What weather would you like ?

It's almost as though there was a commercial imperative. The BBC is looking for a Senior Journalist, Growth Editor ,Weather, to be based in Cardiff. Responsibilities include providing "audience insight, story ideas and a pre- and post-publication optimisation advice to ensure we’re meeting audience needs and maximising the visibility of Weather content. "

Insiders have suggested a new twist on an old journalistic adage. "If one person says it's raining and one person says it's dry, your job is not to quote them both. Your job is to see how many people are Googling 'Is it raining?'"

• To add some meat to this post, the genesis of this advice can be traced back to “Texas Spectator” journalist Hubert Mewhinney in the late 1940s.  His story referred to the two most powerful Texas politicians during that era. 

“If Jimmy Allred says it’s raining, and W. Lee O’Daniel says it isn’t raining,” Mewhinney wrote, “Texas newspapermen quote them both, and don’t look out the window to see which is lying, and to tell the readers what the truth is at the moment.”