There's an impressive list of signatories to a plea for Culture Secretary Lucy Frazer to stop the BBC putting adverts alongside its podcasts on platforms serving the UK. Twenty in all - Audioboom, Bauer, Channel 4, COBA, DMG Media, Global, Goalhanger (Gary Lineker), Guardian Media Group, ITV, National World, News UK, Newsquest, News Media Association, Paramount/Channel 5, Podmasters, Radiocentre, Reach, Sky, the Telegraph and Tortoise (James Harding).
Total revenue from podcast advertising in the UK in 2023 has been estimated at around £83m.
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