What does he mean ?

The frenetic hunt by BBC Studios for US dollars to defray falling UK licence fees continues - and, in the relaxed atmosphere of the Royal Television Society Cambridge Convention, at King's College, BBC DG Tim Davie slipped back into marketing and business speak that I find hard to understand... Try this.

“We need to think how we lean in with the commercial lot so our content supply is absolutely vibrant and so we are making sure, editorially, we get the most bang for our buck.”