Ellie

In the old days of the BBC Trust, we had service licences, with target audiences. The target audience for BBC Local Radio "should be listeners aged 50 and over, who are not well-served elsewhere, although the service may appeal to all those interested in local issues.". 

The Ofcom Operating Licence of March 2023 creates the window for 'shared with neighbouring stations", but still requires all speech breakfast 'peak'. 
 

4.40 In respect of each BBC Local Radio station, the BBC must ensure that:

4.40.1 in each Financial Year on average at least 60% of the content during Core Hours is speech content;
4.40.2 in each Financial Year 100% of the content during Breakfast Peak is speech content;
4.40.3 it provides news bulletins and information of particular relevance to the area and communities it serves regularly at frequent intervals throughout the day;
4.40.4 it provides a significant amount of news and information of particular relevance to the area and communities it serves during the Breakfast Peak;
4.40.5 it provides other content of particular relevance to the area and communities it serves; and
4.40.6 in each Financial Year at least 4,954 hours are allocated on each BBC Local Radio station to original, locally-made programming. For the purpose of this requirement, “original, locally-made programming” includes programming shared with neighbouring stations broadcast between 06:00 and 19:00.

BBC Radio Sheffield's new breakfast presenter is Ellie Colton, 24, (Meadowhead Academy and BA Journalism, Sheffield Hallam), replacing Toby Foster, 54.