Former Beeboid-turned-trendspotter Nic Newman does an annual take on directions in media consumption. Press Gazette invited him to speak at their Future of Media Technology conference, and here's a provocative extract on podcasts.
“Podcasts don’t reach all young people but they reach upmarket young people. This is not a place to get hard-to-reach audiences. And it’s also not really getting to the mass audience yet, so only 34% in the UK say they’ve consumed a podcast. Loads of people have not consumed a podcast.
“It’s a meaningful audience and they are listening for long periods of time and they’re younger.
“We asked people to name the top podcasts in the UK. So we said which news podcast do you pay most attention to?
“And this was really interesting to me because I studied podcasts for a long time and I was very into the deep dive podcasts such as Today In Focus from The Guardian. But I think over the last few years it’s really been the growth of these extended chat podcasts often hosted by two men or three men who talk for hours in some cases and are right at the top of the charts.”
Can it be that the trendy outreach project of BBC Sounds is super-serving an existing BBC audience ?
No comments:
Post a Comment