Ofcom's latest figures on 'news consumption' in Scotland make grim reading for the suits and sporrans at Pacific Quay.
Their dedicated tv channel stands at No 11 in the chart of Top 20 News Sources used in Scotland - just behind Whatsapp and ahead of Channel 4. Reach for news on the channel has fallen from 24% in 2020 to 14% in 2023.
When looking for news 'about Scotland', 33% put STV as their top source, followed by 26% for BBC1, 22% Facebook, and 10% BBC Scotland. Scotland tops the UK Nations and Regions chart for those who say they're 'very interested' in news about their patch, at 51%, more than double the England figure of 25%.
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