Quietly, though mentioned here previously, the BBC's own measure of its weekly reach abroad has fallen. It's down to 447m, from 2021/22's figure of 492m - drifting further away from Lord Hall's target of 500m.
Have another go ? No, change the target. The management line now: "Our strategy is to increase valued reach with greater impact for audiences." No, I've no idea what 'valued reach' is, or how you measure it.
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