Substantial

Now they want a Vice-President, Story Works, Americas, to 'provide leadership to a substantial and talented team based in New York reporting into the SVP Sales Americas, working hand in hand with the SVP StoryWorks Global in delivering content-led revenue across the region.'

Remember, this means making programmes to burnish the reputation of the companies that pay for them, which are then broadcast on the version of the BBC News Channel seen outside the UK.  How this all burnishes the reputation of the BBC brand is not explained. 

"The role operates in a highly matrixed environment, with multiple key stakeholders across Editorial Ad Sales, Marketing, Insights, Planning, Ops, Product, Audience, Legal and Finance and the other divisions of BBC Studios. Ultimately this role is responsible for ensuring the most effective delivery of the content-led component of Americas Ad Sales revenue, contributing significantly to the overall revenue and profit of the business."