Thursday, March 30, 2023

Premium

It's difficult to see much change in the BBC Annual Plan for 2023/4, until you compare it with the 2022/23 plan. It suggests an £88m drop in licence fee income, and a compensating £31m increase in 'other income', which is largely BBC Studios' contribution. 

In 2022/23, the plan promised to spend £358m on World Service Content, and £27m on Orchestras and Proms; there's no equivalent table or promise for 2023/24. 

Despite all the hardship, BBC TV and iPlayer is committed to 7,775 hours of first run programming, compared with 7,000 in 2022/23.  

The tendency to add phrases from the marketing department persists, with seven uses of the word 'premium', including in this puff for the new diminished News Channel: "The channel will be a single integrated operation with two premium feeds".  As one wise old chum notes, 'premium' used to be associated with more expensive brands of dog food. 

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