Thursday, March 30, 2023

Brand Strategy

BBC News CEO Deborah Turness has been 'drawing back the curtain' at a BBC conference on trust and transparency. 

She's revealed that consultant Alfie Spencer has been helping shape the arguments for 'increased transparency' as a means of getting those suspicious of 'institutions' to trust BBC News output. Alfie is a partner at the Office of Ideologies ("Creating brand strategy from cultural theory. Designing ideologies. Be in touch."). OI clients include Abbey Road Studios, Universal Studios, Twitter UK, and distillers William Grant. 

Alfie went to Christ's College Cambridge, wrote articles about philosophers for Varsity, and directed Chinese plays in translation, starring OI partner Michael Winawer. Michael has previously been a session guitarist touring with Girls Aloud and The Sugababes, and musical director for Frank Sinatra Jr. Alfie and Michael are occasional members of Charlie Spencer's band The Zoobes.  

Meanwhile, the ground floor of Broadcasting House, overlooking the production floor of the merged News Channel, gets major investment in triangle trusses, to make it the groovy, branded home of Debbie's Forensic Journalism Centre.... 



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