Wednesday, February 22, 2023

Ahead of the competition

One of the greatest assets of the BBC World Service news team is a collective wisdom, based on years of experience, used to make hourly judgements on the relative merits of news stories from around the world. The judgements are not always right, but there's a remarkable level of consistency and quality. World Service news running orders provide a sustaining navigational tool for BBC news services in foreign languages, and for the teams running the BBC World tv news channel.  

It's not just the individual stories and how they are treated that wins audience trust; it's a credible and assured ordering of these events into bulletins that earns international respect. 

BBC News, with ITV's Deborah Turness and Jonathan Munro at the top, is now deconstructing, bit by bit the machinery that wins that trust.  They've created another new title, Supervising Editor BBC News Digital, Washington DC.  My italics. 

"The BBC is the most trusted news brand in the US. The right person for this role has significant experience as a daily news editor, and thinks holistically about content creation and curation. They should should have impeccable news judgment, informed by data.

"As the supervising editor, you will: Deliver the daily agenda for news out of the US and Canada, constantly monitoring a wide range of sources to keep us ahead of the competition, and using search and social insights to anticipate audience needs"

As with most of these jobs, any offer of employment with the BBC will be conditional upon you having the right to live and work in the US (US citizenship, permanent residency or work authorisation). 

How long will the title 'most trusted news brand' last ?

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