Netflix's move, coming up in November, to introduce a cheaper subscription service supported by ads is not a market leading move. NBC's Peacock offers a premium ad-free service at $9.99 a month, and, with ads, $4.99 a month. Hulu is $12.99 ad-free and $9.99 with ads. Disney + is has moved its ad-free service up to $10.99, with a new tier with ads coming in at $7.99.
If you want to keep ads off your screen when watching the ITV Hub, it'll currently cost you £3.99 a month. ITVX, the next step, will offer both ad-free and ads-plus subscription rates.
The problem for ITV is Netflix's move into BARB ratings means advertisers will be able judge more effectively between these new routes to UK consumers, with Disney and others presumably following on behind.
And for those who would end the licence-fee, the BBC might well be the very last to market with a partial subscription/ad-supported service, when, through Project Kangaroo, it could have been a world leader.
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