Nerve

Do promos make a difference ?  Incoming BBC News 'CEO' Deborah Turness believes they do, and has commissioned a new series for her division, with the tongue-tangling tagline “If you know how it’s made, you can trust what it says - trust is earned.”

Debs says the campaign contains behind-the-scenes footage that would not normally be "shared with consumers" (CEO-speak, see ?). 

She will need a steady hand in the weeks ahead. It's going to be a long time before any credible evidence of Truss-a-nomics succeeding emerges, if at all. Meanwhile Faisal Islam, Simon Jack and Chris Mason can't hide from us the opinions of big banks and their economists, the steady increase in inflation, the inevitable rises in interest rates, the sinking value of the pound abroad. 

The angry and confused dogma at the heart of this new administration was evidenced by Treasury Secretary Chris Philp on the Today Programme who said it was 'speculation' to argue about future income tax thresholds, while perfectly proper to promise a cut in the basic rate.  Martha should have asked if Mr Kwarteng had even considered thresholds before seeking a headline for his speech.