Debbie does BBC News

Deborah Turness is thrilled and excited to be CEO of BBC News. 

There are some odd constructs in the transcript of her video message to staff. She says "It's the BBC that has always held the bar: the standards in journalism."  There are certainly times when the BBC has dominated refreshment areas in a way that ensures few others can get served. Does she mean 'set the bar'' ? High or low ?  Set the standard ? 

"I think of news organisations as being shaped like an iceberg, with the majority of the work hidden below the water line and only a fraction visible to the world."

"And imagine how stunned audiences would be if they could understand the hard work that you do,
each and every day, to ensure that the information that they receive from BBC News is the most
impartial and the most accurate that it can be."

"So the conversation that I would like to open up, and the question I would like to ask you all to think
about here, is this: to “the pursuit of truth with impartiality and accuracy”, how might we credibly add,
“and with transparency” – to lead the world in delivering what consumers say they need, if they are to
continue to trust us."