In my previous post, I suggested there wasn't yet enough in the new RAJAR quarterly radio listening figures to suggest trends.
However, BBC Local Radio cumulatively has lost a million listeners quarter on quarter, down to 7.6m, and down from 9.1m reported at the end of September last year. I think this is listener and presenter fatigue with the four hour shows brought in during the pandemic. A prudent manager would get some energy back into the schedules WITH MONEY quick, or some of the Across The UK flannel will soon look grey and full of holes. Thank you.
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