Thursday, August 4, 2022

Incredibly popular

 Here's an interesting call: a much longer music-led BBC radio station in Welsh. 

"Taking Radio Cymru 2 from 15 hours a week to over 60 hours a week is part of BBC Wales’s ambitious strategy to ensure we can give Welsh speakers a choice. Radio Cymru is incredibly popular – with listening figures reaching a twelve year high – and we want to build on that ensuring that we can meet the needs of those Welsh speakers and learners who enjoy listening to music throughout the day."

— Rhuanedd Richards, Director BBC Cymru Wales

Unfortunately, that twelve-year high was reported in December 2021, at 164k weekly reach. That fell to 155k in March and 125k (1 in 7 of Welsh speakers) yesterday - still a 5 year 'high'. 

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