My best hope is that BBC job adverts are now written by some sort of automatic word generator. Otherwise, I put anyone associated with them through a grievance procedure - my grievance being that they should not be employed in an organisation whose principal task is communication. Extracts from a new ad for a Creative Director, BBC Storyworks.....
" As a strategic leader you will set the creative, visual and UX strategy and manage application and extension through a multidisciplinary team and complex matrix of stakeholders to develop award winning premium digital environments. You will act as the design guardian for this part of the business developing and communicating principles that allow for continued consistency and unanimous executional excellence."
"The Creative Director will direct creative initiative digital landscape across a range of high-priority perception-changing brand campaigns in both pre and post-sale capacity, and create and oversee complex, innovative and effective integrated campaigns."
Stanley Unwin lives.
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