Wednesday, June 15, 2022

Trend spotting

Some bits from the annual surveys by the Reuters Journalism Institute in their Digital News Report 2022. 

Proportion of those surveyed in the UK who say they are very or extremely interested in news is down from 70% in 2015 to 43% today. 

Proportion of UK respondents who say they sometimes or often actively avoid the news: 46%, up from 24% in 2017. 

Proportion of UK respondents who say they trust public service media brands: 55%, compared with 75% in 2018.

And one chart...



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