Timing

Our toddler news channels are almost screaming for parental attention, as we move into the hottest summer yet. 

At Talk TV, Piers Morgan seems to have convinced the management that his product is fine, it's just the marketing that's not getting through. Thus a current wave of ads in unlikely places, like Scala Radio. Piers is also doing his best angry stuff, piling into Amber Heard, winding up Stanley Johnson, resurrecting interviews with Tyson Fury via an entirely spurious £1m bet.  

But the most recent publicly disclosed ratings give Piers an average of 32,000 viewers over an hour in the UK.  That's 0.3% of Piers' Twitter followers. 

An ad drive now, when we're all putting on shorts and heading outside, seems an odd move for an organisation led by a ring-savvy-media-mogul like Rupert Murdoch.  

Meanwhile, over at yah-boo GB News, Arlene Foster is being sent home cover live a 12th of July Orange Order Parade, because the BBC isn't. The BBC will be proving an evening 'highlights' show, presumably with prizes for the best bowler hat, sash and lambeg-bashing. Or not.