Monday, May 9, 2022

Change partners and...

Are AMC Networks still the right partner for BBC America ? The cable content provider is shifting emphasis and marketing spend steadily to streaming, claiming 9.5 million US subscriptions for its various bundles, including AMC+, which is heading to the UK. Their aim: 20-25 million subscribers by 2025.

Meanwhile BBC America drifts down the league table of US cable networks, dropping around 15% of audiences in a year, and BBC Studios are preparing more streaming products for the US marker. Time for a change. 

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