Branding

Trapped at my keyboard cataloguing the BBC exodus, I note another 'too little, too late' move from BBC HR. They've advertised for a Senior Talent Acquisition Partner - Employer Brand. 

"Employer Branding", in HR speak, is “a consistent story about the value the company offers employees in return for their skills, experience and efforts.”

The BBC's scope for the job is wide: "As well as being accountable for developing and driving the Employer Brand, Outreach, social media, and engagement strategies you’ll be joining at a time when our entire Talent Acquisition team itself is also undergoing transformation and evolving, to help deliver on the BBC’s vision. So leading, motivating and inspiring a significant element of the Talent Acquisition team will be an inspiring and immediate challenge as well as being a key team member on the Talent Acquisition Senior Management Team."

Unfortunately, the biggest ambassadors for the BBC as somewhere to work are the current staff. In the latest staff survey, 'engagement' is flat, at 60%, and still down from 2020's 67%. DG Tim Davie's analysis: "Things can take too long to happen and decisions can sometimes be unclear. We want to improve that, so we will work to ensure that across the BBC we are delivering a better experience for people that is felt on the ground; not just statements in speeches."

"Secondly, careers. We’ve made some progress, but there is still work to do. Whilst our career offer is improving, many of you said finding time is a big issue. We’ll focus on how we build more time for career development.

"Finally, we will improve and clearly communicate the benefits and support BBC employees receive."