Radio funsters from the UK are currently gathered in Lisbon, in an upbeat mood, at the conference known as Radio Days Europe.
Radio Today reports one session thus "Adam Bowie, Business Development Manager at BBC World Service spoke about how radio and audio is habit-driven which was massively disrupted in the pandemic. The morning commute shifted to working from home and fewer people using public transport. Will listening return to ‘normal’, Adam Bowie doesn’t think so – the world has shifted and with it so has the audio world."
Adam ought to have access to reasonably accurate data; the rest of us will have to wait for new listening figures on October 28th to gauge the scale of the shift in the UK.
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