A soft-ish social media launch for the BBC's latest money-making initiative - BBC Maestro. Its tag-line is "World-class video courses", sub-heading "Let the greatest be your teacher", sub-sub-heading "The best £80 I've ever spent". Only available in the UK, you get life-time access to an average of 30-40 videos from your chosen Maestro, totalling around 3.5 hours, plus course notes as a pdf. The website majors on self-improvement, but also invites you to improve others, by buying them a course as a gift.
So you can choose from Marco Pierre White - "Delicious food, cooked simply", Gary Barlow - "Building a song from scratch", Julia Donaldson - "Writing children's picture books", Jed Mercurio - "Writing drama for television", Steve Man - "Dog training", Richard Bertinet - "Bread making", Pierre Koffmann - "Classic French bistro cooking, David Walliams - "Writing books for children".
Here's one punted to 7.9m Twitter followers.
Can't think of anyone better qualified to give business advice than this guy, so I highly recommend this course. Might even sign up myself! 👇👇 https://t.co/uWcCzhcBo8
— Piers Morgan (@piersmorgan) September 7, 2021
It's an interesting business model, clearly aimed at a Christmas market, but there are overheads, including a Creative Lead, Chief Product Officer, an Education and Partnerships lead, a Partnerships Manager, a Senior Content Producer, a Social and Community Lead, a Rights Executive, a Rights Assistant, and, I'll bet, a few others. It also has external financial investment from Downing Ventures and Great Point Venture Capital.
Is the price point (more than half a licence fee) too high ?
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