The latest four-week figures from BARB are encouraging for GB News, especially considering it was only active for two of them.
Reach over the month was 2.8m, and average time spent per viewer 16 seconds. BBC Scotland reached 3.1m, but for an average of 12 seconds. Sky News reached 8.2m, who spent 1.10secs with them, while the BBC News channel reached 12.3m, who joined for an average of 2 minutes.
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