Sunday, May 30, 2021

Value

Does Good Morning Britain need Piers Morgan ? 

It depends how you judge success. His first show, back in November 2015, averaged 601k in the overnight ratings.  At the height of Mr Morgan's rants about Meghan and Harry, in March, the first figures over 1m were recorded.  Over the previous year, the figures ranged between 700k and 950k.

In recent weeks, the range has been 600k to 700k. BBC Breakfast's range is 1.3m to 1.5m.


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