Sunday, May 30, 2021

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Is the post-pandemic lack of new product finally having an impact on our terrestrial broadcasters ?  A bit of sunshine (and some football) hit Saturday night audiences - the highest rated show was ITV's The Masked Dancer, with an average of 3m in the overnights.   Casualty was a casualty; two episodes at less than 3m looks like a record low, even for series 35. 

Comparing the most recent full week with a year ago, ITV1 and C4 average audience minutes are down 13%; BBC1 is down 12%; BBC2 down 9% and C5 down 5%. 

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