Members

The FT says it has seen GB News' business plan - and it seems to include a feature with flavours of James Harding's slow news operation, Tortoise. .

The channel has £60m in start-up funds, and is aiming to keeping annual running costs to a mere £25m. There will be ads - but as the target audience is just 110,000 across a day, or, a share close to that of Sky News (currently 0.82% over a four week period, according to BARB), the return won't pay all the bills. 

There's to be no formal subscription, but what it calls a 'community' strategy, asking supporters for money. It needs to find 134,000 of these 'members' who will have access to on-air talent, forums and more.  It expects, through this strategy, to hit a revenue target of £40m by the fifth year of operation.