Rolling polls

You pays your money, you frame your questions and you get the answers you want.

October 2002 YouGov Poll: 56% of 2,055 think the licence fee should be scrapped

March 2004 ICM poll for Panorama: 36% favour move to subscription, 31% want BBC funded by advertising, and 31% think the licence fee should stay.

August 2008: Ipsos Mori poll of 2,021: 41% of respondents agreed the licence fee is an appropriate way of funding the BBC, compared with 37% who disagreed.

November 2013: Telegraph/ICM poll of 2,102:  63% wanted the licence free scrapped in favour of other funding streams, such as advertising and subscription

December 2016 Strategy Analytics poll of 1,023: 41% wanted to keep the licence fee; 28% said the BBC should be ad funded, and 15% preferred a move to subscription.

January 2020: YouGov poll for The Times: 27% said keep the licence fee; 7% said fund through general taxation; 13% said the BBC should be funded by subscription and 37% said it should be funded by advertising. 2% wanted 'something else', and 14% didn't know what to say.