Wednesday, December 18, 2019

Looking but not listening

From the murky world of podcast statistics, here's a belter discovered by James Cridland at Podnews.net. 

According to a Top 20 chart of the US's most popular podcasts, produced by Podtrac, "Hot Hollwyood" is a new entry at Number 5. The problem is, that if you visit the producers website, US Weekly, for every page view made using a mobile phone operating on Android, your phone will automatically download enough audio to count as a “play” - even without you pressing the play button. It seems this is peculiar to Podtrac - Hot Hollywood is in nobody else's Top 20.

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