Viewers to the BBC News channel at 0830 this morning found Business Live replaced by a new daily show, Worklife - "Global business stories and what they mean for you".
Back in 2013, the commercial company, BBC Global News Ltd, launched a new section of bbc.com called BBC Capital. It marked "an increased commitment from the site to broaden its business offering for both individuals and business leaders across the globe by providing a deeper analytical perspective on the impacts of the latest developments within the business arena." It was sponsored for China and Vietnam by ExxonMobil.
In July this year BBC Capital morphed into Worklife, "the trusted guide to work, life and success in a rapidly changing world". The launch was sponsored by software-as-a-service giant Merrill. I can find no reference to Exxon, who may be spending elsewhere. Worklife the website solicits contributions, but warns authors "It is BBC policy to give every piece of content at least two edits." Many of these interventions will come from editor Kieran Nash, a New Zealander now based in New York.
This feels like a site aimed firmly at the USA. "From side hustles to 100-year lifespans to automated hiring, we’ll help our audience navigate disruption, build meaningful careers, broaden the definition of accomplishment and highlight the people thinking differently to get ahead in life."
Let's hope the tv version of Worklife takes a broader global perspective.
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